Overview:

Design a logo for Sustainable Fashion Week, an annual event hosted by Hub101, a coworking space and startup incubator operated by the Steven Dorfman Center for Innovation & Entrepreneurship at California Lutheran University.

Employer: Hub101

Role: Marketing and Graphic Design Intern

Drafts

Sustainable Fashion Week brings together entrepreneurs, designers, and change-makers to explore ethical fashion and conscious consumerism. Design choices emphasized sustainability and fashion—capturing the energy of the festival and its mission to “re-script” the future of fashion.

Click on images to view.

Final Design:

The final design establishes a visual identity that supports Sustainable Fashion Week’s initiative and cause, while also aligning with Hub101’s professional, entrepreneurial brand. It ensures long-term recognition for the annual event and the broader innovation community.

*Promotional designs outside of logo not made by me.