Overview:
Design multiple visual interpretations of “Gumby”, each reflecting different moods, styles, and moments of student life.
Employer: Cal Lutheran University Marketing and Communications Department
Role: Student Graphic Designer
“Enormous Luther,” an iconic statue on the campus of California Lutheran University, has become a beloved symbol of CLU’s community identity. Nicknamed “Gumby” by students due to its green color when first installed, the statue now represents a shared sense of campus pride and tradition. This series of sticker designs explores the playful legacy of “Gumby” through culturally resonant variations that celebrate LGBTQ+ pride, student-led clubs, campus events, and more, aiming to represent the university community while honoring a familiar landmark in fresh, expressive ways.