Overview:
Design a new graphic for the outdoor banner on campus that encourages campus pride and invites connection through selfies, group photos, or casual snapshots.
Client: Cal Lutheran Universisty Marketing & Communications Department
Role: Student Graphic Designer
Drafts
Located in the heart of campus, Cal Lutheran’s Outdoor Banner serves as a vibrant photo opportunity for students, prospective students, alumni, and the wider community. Design choices were guided by what would be most engaging for students in real life, while also focusing on brand alignment.
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Final Design:
The final design feels both celebratory and representative of the CLU experience that current and prospective students would want to take a picture with.
