Overview:
Design a bookmark for California Lutheran University (CLU) that reflects the university’s identity and values while serving as a functional keepsake for students, staff, and alumni.
Employer: Cal Lutheran University Marketing & Communications Department
Role: Student Graphic Designer
Roughs
I was able to bring a fresh spin on the CLU identity with this design, resulting in a bookmark that feels personal to the community while still honoring the institution’s spirit and legacy. I included the most essential elements of Cal Lutheran’s brand that should not be changed, while exploring retro-inspired designs, playful shapes, and vibrant colors.
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Final Design:
The final design incorporates playful shapes while remaining true to Cal Lutheran’s color palette—introducing a fresh look without straying too far from the core brand identity. The bookmarks were distributed across campus and were also shared with alumni, quickly becoming popular practical tools and cherished keepsakes.
