Overview:
Design a Combination Mark for a new, upscale sushi restaurant in downtown Los Angeles. The restaurant’s name is “Hikari” (“light” in Japanese) and is owned and operated by two sisters. Their demographic is the urban professional Angeleno, 20s to 50s, whose lifestyle consists of interest in art, design, music, fashion, and of course great food.
Roughs:
Restaurant Concept Rendering
Early designs explore a range of visuals centered on the meaning of “Hikari” (light) and the restaurant’s modern, high‑end identity, using contemporary letterforms, clean line work, and subtle nods to Japanese iconography.
Click on the images to view.
Final Design:
The final design uses a visual language that feels elevated, artistic, and aligned with the brand’s urban, design‑minded audience.
