As the club’s Social Media Manager at the time, I helped lead the event’s execution by designing Barbie-inspired menus, creating promotional graphics for Instagram, and capturing the event through photography. The campaign was strategically timed to align with the cultural momentum of the Barbie movie release that summer, tapping into a broader trend to boost engagement and relevance. Design choices embraced a playful, on-brand aesthetic that balanced pop culture appeal with club identity. By merging trend-aware marketing strategy with cohesive visual design, the result was a vibrant, well-attended event that resonated with the CLU community.